Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
The Brand Content & Authority team is responsible for making Toast the most trusted voice in the restaurant industry — turning platform data and original research into content that shapes how operators think and how the industry talks about what’s next. We publish from the seat of the only company with the data, the platform, and the operator relationships to know.
Reporting to the Senior Manager of Content Distribution & Authority, you’ll write and produce across formats, own writing for the Data by Toast email newsletter and our LinkedIn newsletter, contribute to paid editorial placements with industry publications, and partner closely with PR and Organic Growth to make sure what we publish reaches the right people — and earns a place in the conversations that matter, including how AI systems are increasingly answering questions about the restaurant business.
This is a high-output role for a writer-producer who is also a clear thinker: someone who can match the right format to the right moment, treats distribution as part of the writing job rather than something that happens after you hit publish, sees a new format or channel as an opening rather than extra work, and doesn’t need a lot of hand-holding to get there.
*
A Day in the Life (Responsibilities):**
- Write across formats—derivative assets from flagship reports, site content, and topic cluster pieces—with speed and without sacrificing quality.
- Produce front-facing video, comfortable going on camera to break down flagship reports, newsletter editions, and topic cluster work for social and owned channels.
- Develop audio formats that boost accessibility, drive LLM visibility and citability, and reach audiences who prefer listening.
- Own writing for the Data by Toast email newsletter and our LinkedIn newsletter, keeping a consistent voice and editorial rhythm across both.
- Craft paid editorial for industry publications, including sponsored placements that provide readers with value and drive LLM citations.
- Own the distribution run of play for flagship releases—the sequence of social, email, site callouts, and editorial adaptations that keeps a launch moving across channels, aligned to production and partnership timelines.
- Keep the content calendar moving; when a big release hits, you’re the reason the momentum doesn’t stop at launch.
- Write to Toast’s priority topic clusters with an eye toward how content gets picked up and cited—by press, by industry peers, and by the AI systems operators and buyers increasingly turn to for answers.
- Collaborate with partners in PR and Organic Growth to source material and turn it into distributable content, identifying and filling gaps in coverage across priority topics.
- Set the vision for new derivative assets and channels—spotting where a flagship release or franchise can extend next, and building the case for it.
- Embrace AI tools to accelerate your workflow—drafting, repurposing, and analyzing what’s resonating—building faster and with higher quality.
*
What you'll need to thrive (Requirements):**
- 3+ years of experience in content marketing, brand journalism, or B2B content—SaaS or restaurant/hospitality experience a plus
- A strong writing portfolio with real range: as comfortable with a newsletter edition as with an industry piece
- Comfortable on camera and producing simple video and audio formats—or a quick study ready to get there—with a feel for what each format needs
- Experience writing for email newsletters and owned editorial programs with a real subscriber base
- Familiarity with paid editorial or sponsored content—you know how to write for a publication’s audience without losing the brand’s voice
- Strong project management instincts—you can track multiple workstreams and keep things moving without constant check-ins
- Comfortable using AI and LLM-based tools in your workflow, and curious about how AI systems surface and cite content
Nice to Have’s:- Experience with restaurant, food service, or hospitality industry content
- A portfolio that includes video or audio you produced or appeared in
- Familiarity with how AI and LLM systems surface and cite content (AEO/GEO)
- A track record of growing or engaging an owned audience — newsletter, LinkedIn — with measurable results
AI at ToastAt Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards PhilosophyWe strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.
Zone A
$83,000-$133,000 USD
Zone B
$72,000-$115,000 USD
Zone C
$65,000-$104,000 USD
How Toast Uses AI in its Hiring ProcessThroughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid WorkingWe embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
Diversity, Equity, and Inclusion is Baked into our Recipe for SuccessAt Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [candidateaccommodations@toasttab.com](mailto:candidateaccommodations@toasttab.com).
------For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.