About Life360

About The Team

About the Job

• Define and evolve the company's narrative, messaging, brand voice, and visual identity, ensuring alignment across go-to-market activities, external communications, and internal channels.
• Champion and drive org-wide adoption of brand and messaging standards, partnering across teams to ensure consistent execution.
• Lead and execute Blackpoint Cyber’s global communications strategy across media relations, social media, executive communications, and corporate storytelling.
• Translate complex cybersecurity concepts, including managed detection and response, threat intelligence, AI and security operations - into clear and compelling narratives. Build and elevate our AI story, showcasing our differentiation and outcomes we deliver.
• Develop and manage relationships with key cybersecurity media, analysts, and industry influencers to expand Blackpoint Cyber’s visibility and credibility.
• Partner with across teams to shape company messaging around product launches, company milestones, partnerships, funding announcements, and industry developments.
• Build and elevate executive thought leadership by supporting speaking engagements, media opportunities, and industry events.
• Guide crisis and incident communications strategies when needed, ensuring timely and transparent messaging.
• Establish metrics and reporting frameworks to measure media impact, brand awareness, and share of voice.
• Lead a high-performing brand, content, and communications team, including brand and design and content and social media functions, as the company continues to grow.

• ~12 years of experience in corporate marketing, brand, or communications leadership roles within cybersecurity companies.
• Track record of not just developing brand and messaging strategy but driving implementation and adoption across teams to measurably elevate brand visibility and market leadership.
• Exceptional storytelling and messaging skills with the ability to translate complex technical concepts into accessible narratives.
• Strong media relations background with established relationships across technology, channel, and cybersecurity press.
• Experience owning and evolving a visual brand with judgement to assess gaps and drive improvement whether through internal resources or agency partners.
• Experience partnering closely with executive leadership teams on communications strategy and executive visibility.
• Experience and comfort in experimenting with and operationalizing AI and automation across the function, from content and creative to analytics, for efficiency and scale.
• Ability to thrive in a fast-paced, high-growth environment and manage multiple priorities.

• Help shape the voice and market presence of a rapidly growing cybersecurity company.
• Work closely across teams to define how Blackpoint Cyber shows up across the cybersecurity industry.
• Play a key role in building brand authority and thought leadership within the MSP and security ecosystem.
• Collaborate with talented teams across marketing, product, and partner organizations.
• Fully remote role with meaningful ownership and impact.

• Consistency and effectiveness of messaging across marketing, product, and corporate communications.
• Measurable improvements in brand awareness and share of voice within the cybersecurity industry.
• Growth in media coverage and industry visibility for Blackpoint Cyber.
• Expansion of executive thought leadership presence across industry media and events.
• Strength of relationships with analysts, journalists, and industry influencers.

• Strategic thinker with editorial instincts and creative taste
• Bias towards action and follow through - equally comfortable building the strategy and rolling up their sleeves to drive execution across the organization.
• Deep empathy for customer challenges, with the ability to speak their language authentically

• 2+ years of experience in software engineering, technical research, or educational content development
• Degree in Software Engineering, Computer Science, or a related field (Bachelor’s minimum; advanced degree preferred)
• Strong proficiency in languages like Python, JavaScript, Java, or C++, among other popular languages
• Experience with debugging, testing, and validating code
• Comfortable with technical writing and attention to detail